atavistmusic.com

www.allfree.freevar.com

www.freepdf.coolpage.biz

In order to get backlinks to your site it is always preferable to write articles and post them to article directories such as ezinearticles.com. This is very basic SEO knowledge and once people learn this they dilligently run off and write 5 - 10 good articles and post them. After a while the work becomes tedious and the enthusiasm wanes. What would be useful would be if we could find a way to write articles automatically.

The way I do it now, to save time is this:

• Go to Bablefish (http://babelfish.yahoo.com) and type in a phrase on a particular subject. As an example, if I wanted to write an article on building a bird table I might type the phrase “building a bird table” or “build a bird table” and have babelfish translate the phrase into French or German.
• Next I go to Google France (www.google.fr) or Google Germany (www.google.de) and put in my French or German phrase for Google to search on.
• When it finds sites it offers to translate the page and I may use this but better yet, I can take the url and post it back in babelfish and have him translate the page.
• Our article is almost complete but it is then up to you to go through the article and touch it up to read as English and not pigeon English.

And there you have it, a free article ready to be posted to the article directories. Oh and if you are wondering where this idea came from, I was reading a post by a Google exec explaining how the duplicate content thing worked, and he specifically said that translations weren’t counted as duplicate content. I wish I could remember where since it would make this whole thing a lot more credible. He also said that duplicate content wasn’t really punished per se, it just meant that only the first article seen by Google would be counted. To my mind there is a lot of scare mongering about duplicate content but no hard facts.

Just in case you are wondering about a suitable posting strategy, I usually create two articles like this. One of them goes to ezine and the other I post on all of the lesser article directories (directories with a lower Page Rank).

If you would rather have articles hand crafted (don’t worry, I have all of my customers’ articles professionally written), then you can contact me via my website.

OK, so I’ve written elsewhere about the idea of running SEO seminars for offline businesses. My questions to all offline businesses would be, do you have an internet presence (website), and if so, how much traffic does it deliver?

See to my mind, the whole point of a website should be to drive traffic to your business, if it’s not doing that, then it has failed. Think about it like this, you pay money upfront for radio, TV, magazine, newspaper, or whatever advertising. Why? Because you expect to see a ROI and if you don’t then that medium has failed in some way and you must either rethink your strategy or abandon it in favour of something else.

In the same way, a website should be generating and delivering consistent traffic, if not then it is not utilising all of the techniques that are available. That’s not your fault, no-one expects you to be a web expert but with a fundamental awareness of what works and where you should be focusing your attention you can be sure that the web medium delivers consistent measurable results.

These techniques can be broken down into on-page optimisation and off-page optimisation. On-page is keyword density, meta tags, titles, etc. If you have had the website designed for you then these should have been taken care of. The off-site optimisation is a little harder. This involves getting quality links to your site so that the search engines recognise it as valuable in your chosen area or niche.

And thus the idea of the seminar was born. Let’s think about this for a second. A good quality website can cost anything from £600 - £2,000 and up. I have heard of one business who paid £20,000 just for a banner on a good site. A banner!?! Everyone and his mother knows that banner advertising is dead. How much would it be worth to turn a website into a traffic magnet for your business and to boost it up the search engine rankings?

I am planning on selling spaces at such a seminar for about £900, but they will be limited to about 20 people. I have no wish or desire to teach these techniques to large groups. Although I am a teacher by trade. I know that the bigger the class the more work is required delivering the message, so I have made the decision to limit this to groups of about 20-25 and make it strictly first come first served.

To begin with, I will trial this in the Oxfordshire area, probably in Oxford itelf. I may develop this to other areas depending on demand but, again, I don’t really want to be travelling up and down the country too much.

If you happen to read this and decide that this is exactly what your bricks and mortar business needs then you can email me at mike@themeetingjunction.com or you can visit my main site for more information at The Meeting Junction.

Good luck

Mike

The idea of a seminar is starting to take shape and I’m thinking that late July early August would be good. Oxfordshire is awash with conference centres and I’m sure I could find something suitable. I have sketched out a structure of a seminar and I think it would probably take a full day to deliver. It would probably include the following…

• Web Page Creation Basics
• Various Web Creation Software
• Dreamweaver
• Frontpage
• Serif Webplus

• FTP Basics
• Website Submission
• Submission Software
• Optimisation
• Researching the Opposition
• KW Density
• KW in Title
• KW in First Paragraph
• KW in Last Paragraph
• KW in Meta Tags

• Links to and from Your Site
• Internal Page Linking
• PR Rating System
• Backlinks
• Article Submission
• EzineArticles.com
• Duplicate Content
• Social Bookmarking
• Digg
• Stumble
• Squidoo
• MySpace
• Facebook
• Blogging and Pinging

• PPC Advertising

• Outsourcing
• Backlinks
• Articles
• Websites
• eBooks
• Software
• eLance
• et, etc, etc

I could grow this list exponentially but this is more than enough to boggle the mind of any would be Internet Marketer.

I have planned a whole host of materials for prospects to take away so that they don’t miss a trick. I have also toyed with the idea of recording the whole thing on video so that people could review everything that was talked about, but for the time being the cost may be prohibitive to get good quality.

I thought perhaps 20 or 30 businesses each learning cutting edge techniques in their niche area and some networking to allow for immediate quality back linking.

Also hot seats for existing web sites so that we could review what works, what doesn’t, what could be improved, etc.

Anyway, more later as I think deeper on this. Check out my website at The Meeting Junction or email me at mike@themeetingjunction.com

The Meeting Junction - Oxfordshire Web Site Design and SEO.

OK, so I setup a new site to take advantage of a wealth of SEO and web site design knowledge. Naturally it is based in Oxfordshire since that is where I am based. I have a plan to start offering this expertise to a much wider audience and perhaps start doing some seminars showing people how to make the most of their web sites and start doing some decent business on the web.

If you happen to stumble on this and you feel you would like to attend a seminar teaching various SEO strategies then you can contact me at mike@themeetingjunction.com.

I’ll keep you posted.

Mike